Step Into the Magic: A First Look at Over the Moon Mercantile

Rockdale, TX - There are rare places where wonder lingers in the air and time naturally seems to slow down. Stepping through the doors of Over the Moon Mercantile & Sundries (located at 516 West Cameron Ave in Rockdale, TX) for this past Saturday’s sneak peek preview felt like stepping straight into a storybook.

Owner Rita Gameiro—already beloved in town as the founder of the ever-popular Moonbrew Coffee Co.—has brought her second business vision to life in Rockdale. What was once bare walls and an empty building has been transformed into an old-world, fairytale-inspired haven for dreamers, romantics, and curious souls alike.

A Whimsical Haven for the Soul

From the moment you walk in, every corner offers a new hidden treasure to discover:

• Shanna’s Collections: Explore Shanna’s handcrafted wellness items—featuring heavenly scented essential oil roller blends and salve tins—alongside her charming home decor that brings warmth, crescent moon shapes, and floral dreamcatchers to every nook.
• Rita’s Whimsy Wardrobe: A thoughtfully curated resale fashion collection made for fairy souls and wanderers, filled with romantic lace, corset vests, floral embroidery, and flowy bohemian layers.
• Wayfarer’s Workshop: Handcrafted copperwork, artisan jewelry, and one-of-a-kind forged pieces that speak to the wandering spirit.
• Enchanted Accessories: Quirky treasures ranging from handcrafted flower crowns and embroidered velvet pouches to statement leather belts and vintage-style beaded clutches.
• The Used Book Nook & Cozy Corners: A sweet nook featuring used books on crystal healing, essential oils, and whimsical reads—inviting you to pour a cuppa and lose track of time by a lace-curtained window.

Sweet Treats and Self-Care

Visitors at the preview were treated to a delightful taste of what’s to come. Chef Bailey of BB’s Baked Goods served up delicious mini cupcakes in Earl Grey Honey and Berry flavors, offering a perfect pairing for the mercantile's atmosphere.

Beyond browsing the boutique, Over the Moon houses The Apothecary, where guests can sip premium loose-leaf teas and botanically inspired refreshers. Looking ahead, visitors can also look forward to an European-inspired bakery serving up fresh pastries and seasonal delights.

Adding to the experience, Over the Moon is proudly partnered with Salon 516, owned by Amy Popejoy. By uniting a boutique mercantile, an apothecary, and a full-service salon under one roof, Rita and Amy have crafted a seamless destination where beauty, wellness, creativity, and self-care naturally intertwine.

Plan Your Visit

Whether you're hunting for a unique gift, grabbing a cup of tea with a friend, or treating yourself to a fresh salon look, Over the Moon offers a magical respite in Milam County.

• Address: 516 West Cameron Ave, Rockdale, TX 76567
• Connect: Follow Over the Moon Mercantile on Facebook for updates on their official Grand Opening!